Van Reenen family takes beef business from small scale to international supplier


Lourie van Reenen, founder of Beefmaster, began with a small cattle-feeding business in 1965.In 1983 he established a small cattle business which is today known as Beefmaster.

When Beefmaster was founded in 1983, it was as a mere feedlot in Kromellenboog, within the district of Christiana in the North West, focused on feeding the cattle. Today it is a leading specialist producer of quality beef products to South Africa, the Middle- and Far East, and beyond.”We are one of the largest privately-owned beef production companies in South Africa,” says Van Reenen.

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