Sho Madjozi believes the now-cancelled Africans Unite concert was nothing but a marketing ploy. This comes after major backlash about Nigerian artist Burna Boy being included as one of the headline acts. Burna Boy made controversial comments about SA in the wake of xenophobic attacks a few months ago. At the time, the rapper pledged to never set foot in SA again.
On Twitter, Sho said: “It was so clear that the issue of xenophobia in SA was being used more as a marketing ploy by the organisers of the ‘Africa Unite’ concert than as a way to effect real change.“That was my worry when I declined to perform. Just from the headline act they chose, it was clear that they wanted a controversial figure more than someone, eg Wizkid, who was engaged in the issue in a constructive way.”